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Secrets to a Successful Sale
Written by Robert Bell in Advertising & Marketing, Featured Stories of RetailerNOW Magazine, January Issue
Lynch, whose company puts together promotional events for home furnishings stores, says the secrets to a successful sale are few. But dropping the ball on just one can be the difference between a successful sale and one that’s a dud. “There’s a lot of work in planning a sale and a lot that can wrong,” says Lynch, “but if a promotional event is done correctly you’ll look back and see that the risk is well worth the gain.”
READ MORELYNCH SALES COMPANY LAUNCHES RE-DESIGNED WEB SITE
Following on the heels of having celebrated its 100th anniversary, The Lynch Sales Company (LSC) has announced the re-launch of its long-standing Web site (www.LynchSales.com) after a six-month-long development process.
READ MOREEthan Allen San Jose Press Release
One of the areas’ most distinguished furniture stores, ETHAN ALLEN of SAN JOSE, announces the closing of their store, located at 925 Blossom Hill Road, in San Jose. At the conclusion of their Great $2,000,000 Consolidation Sale, which begins Friday, January 8th, they will be consolidating their operations into their Saratoga location.
READ MOREYessick’s Home Furnishings
Once again, I was extremely pleased, not only with the results, but, with the professional people associated with the Lynch Company. Their "can do" attitude was impressive, relieving the anxiety that comes with a sale of this magnitude. Their carefully planned itinerary and techniques have been proven for over one hundred years. The system works and the enthusiasm they have, made me feel as if we were the most important people they had ever helped.
READ MOREThink Big, just don’t over-think!
As Daniel Hudson Burnham, American architect and urban planner famously said when helping build Chicago’s mighty and impressive skyline: “Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work.” Mr. Burnham was a glass half-full kind of guy. He was the type of forward thinking businessman who would hire a Sales Event Specialist if he had a furniture store.
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