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Caveat Emptor (Let the buyer beware)
Do your research, people! Do not trust your life’s work, your business, to just anybody. I am growing weary of explaining to retailers who are interested in our services how the Lynch Company is different than the others in this line of business who call themselves Sales Event “Specialists” but are really liquidators in disguise.
READ MORESecrets to a Successful Sale
Written by Robert Bell in Advertising & Marketing, Featured Stories of RetailerNOW Magazine, January Issue
Lynch, whose company puts together promotional events for home furnishings stores, says the secrets to a successful sale are few. But dropping the ball on just one can be the difference between a successful sale and one that’s a dud. “There’s a lot of work in planning a sale and a lot that can wrong,” says Lynch, “but if a promotional event is done correctly you’ll look back and see that the risk is well worth the gain.”
READ MOREThink Big, just don’t over-think!
As Daniel Hudson Burnham, American architect and urban planner famously said when helping build Chicago’s mighty and impressive skyline: “Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work.” Mr. Burnham was a glass half-full kind of guy. He was the type of forward thinking businessman who would hire a Sales Event Specialist if he had a furniture store.
READ MORE“JOSEPH P. LYNCH IS ADMITTED TO BE ONE OF THE GREATEST MERCHANDISING SALESMEN IN THE COUNTRY.”
Joseph P. Lynch is the executive head of the Joseph P. Lynch Sales Company, and had made the same one of the most influential and successful concerns of its kind in the United States. Mr. Lynch conceived an original idea in connection with the promotion of merchandise sales, and he forthwith proceeded to translate his conception into concrete action. Of the significance of his achievement there can be no skepticism, for in the issue of Success Magazine of July, 1923, appeared the following estimate:
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